Brands have been using mascots in their marketing campaigns from long some of the mascots have been so popular that most of the people recognize brands by these characters the beer helped chocos to be a successful brand among the children of the country 10 vodafone zoozoos source zoozoos are loved by almost everyone in the country. Dumindu katuwala 6 airtel and vodafone in india international marketing successful marketing strategy followed vodafone in order plan for the future and in wake of mobile number portability decided to distinctly identify its value added services by launching the zoozoos campaign during the indian premier league 2 (ipl-2. Operative functions like marketing, finance, purchase etc solving is accomplished through four functions of management: planning, organizing, leading and controlling the intended result is the use of an organization's resources in a way that vodafone zoozoos – a successful marketing strategy function of mis. After the success of the brand’s cheer ‘hakke bakke’ in ipl 2016, vodafone brings another supercheer with the return of the zoozoos with a few digital spots, vodafone will showcase the. Advertising presentation - vodafone zoozoo - free download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online it's about how vodafone and o&m developed zoozoo and how it led to rise in their sales.
Home top counts top 25 social media active companies in india top 25 social media active companies in india by aritra raj - january 24, 2015 myntra’s treasure hunt social media campaign launched in march, 2014 was a huge success 3 p&g india vodafone india has a separate vodafone india page and vodafone zoozoos page, which is a. The zoozoos were released in 2009 and so far have been successful in every market that they enter some marketing campaigns seem to take off while others flounder while no one can invent a magic marketing formula that will guarantee success, this should not stop you from experimenting. Vodafone zoozoos are back for ipl 2014 vodafone zoozoos campaign for ipl 2014 with new tvcs and adorable posters on its facebook page vinaya april 21, inside the digital marketing strategy of vodafone for vivo ipl 2016 be a vodafone superfan and get an autographed match ball. What happened to the vodafone zoozoo update cancel ad by hotjar what is the reason behind the success of vodafone zoozoo in what language does vodafone zoozoo talk why did vodafone stop broadcasting the zoozoo ad how are vodafone zoozoo ads made why do we find zoozoos (vodafone mascot) so appealing what is their purpose.
Nowadays, many brands from all the sectors have been actively creating strategies to promote their campaign through facebook writing an analysis of a facebook case studies in effective manner helps to understand the mechanics of a successful campaign read our 6 amazing facebook marketing tips and figure out what really makes then successful. Value added services of vodafone needed more promotion zoozoos was the perfect way to spread awareness vas is considered a cash cow for cellular companies ipl season 2 had lot of scope to be taken advantage need identification viral marketing vodafone was successful in effort of viral marketing strategy captured imagination of millions. A company’s new brand campaign should be extremely powerful particularly when a new brand’s identity has to be established on top of an existing and already quite established brand vodafone’s zoozoo campaign was launched with much fanfare and full of expectations and with the main motto of promoting its value added services (vas. Vodafone zoozoos introduced in a tv ad campaign soon became one of the most successful marketing campaigns of all time rebranded from hutch, vodafone with its zoozoos campaign beat the famous pug seamlessly to ensure higher brand awareness.
The 'vodafone zoozoos' campaign won a gold and a silver in the 'most effective use of advertising' category and the 'best integrated marketing campaign' category respectively the online zoozoo campaign - 'guess who has a larger fan following than mickey mouse' won a gold in the 'most effective use of interactive marketing' category. Zoozoos are small pseudo-animated characters with big egg-shaped head, round belly but extremely thin arms and legs it was a fresh and innovative concept and vodafone wonderfully promoted their services by creating different stories featuring zoozoos. Vodafone use both way of direct marketing like face to face or indirect communication through television ,radio, newspapervodafone employees go to door to door and sell their product vodafone use mail or letters to target audience they putt browser in letter box however sometime it is junk mail but company has opportunity to get fast response.
Vodafone brings back the zoozoos to celebrate a decade of ipl the spots featuring zumies or the mini zoozoo armies will be digital first and will go live from the. Vodafone india has brought back the zoozoos to the screens in their latest ad campaign this has created this ad campaign for the new age digital experiences for its 210 plus million customers vodafone has the zoozoos in a new ninja avatar and communicating about ‘happy to help in a click” campaign. Marketing insights from vodafone's zoozoo ads written by ashwin satyanarayana for gaebler ventures advertisements just have one job to do -- communicate about the product service within a short period of time. Telecom player brings back its most-loved icon zoozoos in a new avatar through an expansive marketing campaign even if its association with ipl this year is still a question mark.
Over the years, vodafone has spoken its own language, whether it's through the pug, which means the network will follow you, or the zoozoos, which are a means of sending simple messages in a funny. After launching its teaser ad in first week of ipl-6, vodafone launched two zoozoo army tvcs nine part campaign conceptualized by ogilvy & mather, brand has brought back zoozoos in new look to increase awareness and increase mobile internet user base. 2) vodafone: vodafone, a british telecommunication company, headquartered in london was founded in 1982 one of the most popular and innovative campaigns of vodafone is the zoozoos. Love these little guys the best of vodafone zoo zoo ads this volume of vodafone zoo zoo video contains: 1 celebrity gossip 2 fitness video 3 play games 4 find your partner 5 find a job 6.
Zoozoos are the invention of o&m, the leading advertising agency of india, created for vodafone's latest marketing campaign launched during the ipl 2 season zoozoos are comical creatures that look like the cousins of the pilsbury dough boy. Vodafone made a comeback with zoozoos in 2013 and this time there was an army of mini zoozoos called zumies not to forget that the zumies had their anthem, zumi zumi in 2015, vodafone used zoozoos to launch their revamped property, ‘my vodafone app. Conduct an in-depth research on vodafone company, vodafone zoozoo and their journey so far - inception, growth, styles, campaigns, financial data, etc analysis the information and develop a comprehensive report on the brand promotions and successful marketing strategies that made the zoozoo as the key contributor to vodafone's growth till date.