Chapter ii review of literature the review of literature is highly useful to design the study as it indicates the research gap the divergent perceptual frameworks involving various theoretical issues and problems of the retail banking are scrutinized through the review of literature the study of customers’ perception. Literature review of grocery store market the retail food industry is a highly competitive and challenging industry that has been experiencing significant change in the past few decades as retailers have focused on creating successful retail formats, a natural distinction has developed between conventional and specialty format stores. A literature review or narrative review is a type of review article a literature review is a scholarly paper, which includes the current knowledge including substantive findings, as well as theoretical and methodological contributions to a particular topic. What is a review of literature the format of a review of literature may vary from discipline to discipline and from assignment to assignment a review may be a self-contained unit -- an end in itself -- or a preface to and rationale for engaging in primary research a review is a required part of.
A research literature review is a critical analysis of existing literature on a particular research topic it may be written as a standalone paper or as part of a larger work such as a dissertation or thesis. Such activity leads to need to improve the way companies approach e-retail marketing as stated in the website wwwdtigovuk retailing is one of the major economic sectors of the country, with retail sales of £221 billion, employing around 3 million people and operating over 300,000 shops. The purpose of this literature review was to describe existing knowledge on how mobile marketing can increase value for consumers and retailers the review revealed multiple supports for mobile marketing increasing perceived value for consumers and outcome value for retailers.
7ps marketing mix and retail bank customer satisfaction in northeast nigeria haruna isa mohammad department of management technology, literature review and hypotheses development one of the main areas focused on by organisations today is how to satisfy customers, because. The review of the literature is mainly displayed in a chronological sequence in accordance to multichannel-omnichannel concepts, so as to highlight the evolution of the research attempts and. The following literature review is intended to provide a background for the investigation of land use and urban design strategies which may be used by the city of cupertino, ca, to redevelop the vallco fashion park as part of a lively, 24-hour downtown core.
Review of literature related to the marketing strategies of small craft and art-related businesses rachel johnson a review of research from the areas of fine art the first theme is that craft and art-related businesses base their marketing strategies on different goals and definitions of success than traditional profit-centered. The literature review highlights the issues and future prospects of e-commerce in retail industry the literature research mainly concerns with work of different scholars and their perspective on the concepts of ecommerce and its growth and emergence in retail industry with the advancement of technology to enhance widely dispersed market. Literature review department of communication studies literature review below is a review of literature on the uprising topic of employers using social media sites to screen current or potential employees also included is a synopsis of the issue of privacy awareness along with the potential invasion of privacy.
Confused and the link between innovation and business performance remains to be proven this literature review reports the first stage of an extensive study into the relationships between innovativeness, business performance and innovative capacity of firms. Literature review on effectiveness of the use of social media a report for peel public health rebecca schein, phd(1), kumanan wilson msc, md, frcs (2) and jennifer keelan, phd (3. The evolution of retailing has interested academics across a range of disciplines including economics, history, geography, and marketing due to its interdisciplinary appeal, the corpus of knowledge on retailing is composed of many disparate variables of analysis – from transaction costs and entrepreneurs, to environmental factors and the dispersion of stores. The paper focuses on the impact of organized retail on the unorganized sector in indian retail market 7literature review:- according to delloitte report jan 2013- indian retail report opening more doors, the indian retail industry has grown 106% between 2010 and 2012 and. Literature review for the survey of existing literature, the research papers published in journals, reference books, magazine, internet, government report etc were referred nidhi katare (2007) attempted to look at the structure of retail marketing in india according to her retail marketing is most dynamic and exciting areas of.
Review of literature retail modernization: retail modernization in developing countries and its effect on the broader food system has been a major focus of research since the early 2000s. Literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review as a result, this paper can be. A review on dimensions of service quality models emel kursunluoglu yarimoglu1 abstract the techniques of measuring service quality and service quality dimensions have become a major area in marketing literature during the past few decades since the increasing importance of services, scholars and practitioners have been operating on.
Literature review: according to oliver (1997) loyalty is “a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same-brand-set purchasing despite situational influences and marketing efforts having the potential to cause switching behaviour. Published: tue, 10 jan 2017 chapter 2 literature review introduction to literature review this chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. A literature review helps you create a sense of rapport with your audience or readers so they can trust that you have done your homework as a result, they can give you credit for your due diligence: you have done your fact-finding and fact-checking mission, one of the initial steps of any research writing.
Literature review in the early world, the prevalent form of retail was the local marketplace where people sold their wares in order to communicate the exclusivity of their goods to the potential buyers, these sellers would keep on announcing the superlative qualities of their wares throughout the day so as to attract the passing customers. Published: mon, 5 dec 2016 introduction literature review provides a theoretical framework of this research it critically analyses the research topic and is the key process of any process any research project as it allows the research to be placed in the context. It may not be called a literature review but gives you an idea of how one is created in miniature eg barnett, j, bull, s & cooper, h (2016) pop-up library at the university of birmingham: extending the reach of an academic library by taking the library to the students.